Premier Inn looks to grow Asia-Pacific footprint

Premier Inn, the UK’s largest hotel chain with over 40,500 rooms and more than 600 hotels, is keen to extend its reach in Asia-Pacific beyond India.

Paul Macpherson, managing director of Premier Inn’s parent company, Whitbread Hotels & Restaurants International, revealed that GVK Asia Real Estate Partners founder Erik Van Keulen had recently been appointed as its regional head for Asia-Pacific, to spearhead its expansion in the region.

“We are not ruling out any market at the moment and are examining all opportunities,” he explained. “There’s definitely room to build an economy brand here.”

Macpherson stressed that Premier Inn intends to grow its Asia-Pacific portfolio through new management contracts; in contrast to the owner-operator model it practices in the UK.

According to Macpherson, Whitbread has already agreed to a significant capital outlay to fund the chain’s expansion plans.

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