It’s undeniable that Singapore boasts one of Asia’s most efficient transport systems and EZ-Link, a subsidiary of the Land Transport Authority (LTA)has played an integral role in improving the way commuters travel in the country. As Singapore’s largest contactless service provider for payments on public buses and Mass Rapid Transit (MRT) trains, EZ-Link has been pushing for NFC adoption in Singapore since 2007.
At Cards & Payments Asia 2013 conference, Ms Johanna Toh, VP Sales and Marketing fervently shared about the company’s journey as a key player in boosting NFC adoption.
From the presentation, you will learn:
- What does it take to educate the masses and encourage mass adoption of NFC?
- Deploying NFC ticketing in Singapore’s public transport
- Getting buy-in from the key stakeholders in the NFC ecosystem
Total Payments Asia 2013, will be held in Bangkok from October 8-9, gathering the key influencers and innovators driving this region’s growth.
If you would like to get involved as a potential sponsor or exhibitor, please contact Melissa Ang at +65 6322 2756 or email firstname.lastname@example.org for a customised proposal.
Alternatively, you may download the sponsorship brochure here.