It’s hard to tell exactly what mobile bank users actually want from their smartphones, but with the mobile baking revolution on the rise, it’s about time we all found out what they’re thinking.
It’s estimated that by the year 2017, one billion people will be using mobile banking as their main method of money management.
Already millions are hooked on staring at their finances, making payments and transferring money while using their phones, but the gap between what customers want and what banks offer them can be quite different.
Thankfully, prediction analysts FICO have put together a wonderful infographic detailing what mobile banking customers actually think and want from their portable banking service. Unsurprisingly it’s a unified model for payments in store and online, as well as a reduction in fraud rates.
You can see the full infographic below – and make it larger by clicking upon it – but do you agree with the results of the survey?
Do you believe banks and payments companies are already on track to deliver this?
Sound off with your thoughts in the comments below.
Mobile banking and payments has taken off in a big way, and you can see how the worlds leading payments companies are aligning themselves to seize this opportunity by attending Cards & Payments Asia 2013. You can download a free brochure today to find out more.