Due to how the American Girl Scouts secure revenue through door-to-door sales of cookies, products and services, the announcement that PayAnywhere will be supporting them with mPOS devices is a strong case for why some larger organisations may well want to adopt the portable payment method.
PayAnywhere say that its app and credit card reader have been deployed across California, Kansas, Illinois and Arizona.
The initial adoption was announced in October, but since then five additional Girl Scout councils have taken up PayAnywhere as it’s mobile payments device of choice.
The decision to accept mobile payments means that America’s Girl Scouts should be able to acquire more sales of their products as it does away with the excuse of not having any cash available when the Girl Scouts call.
“Collectively these councils represented more than $50 million in cookie sales in 2012,” said PayAnywhere’s VP of sales Gene Schenberg. “By putting the easy-to-use PayAnywhere app and reader in the capable hands of Girl Scouts in these councils we hope to help improve their sales volumes by as much as 50 percent.
“The boost these councils will see in their cookie sales will be immediate and PayAnywhere is poised to scale the same success to the more than 100 Girl Scout councils across the U.S. in the future.”
Like many other mPOS devices on the market, PayAnywhere works by putting a card reader into the audio jack of smartphones and tablets to turn it into a payment device when used with its counterpart app.
Do you think this widespread adoption by America’s Girl Scouts shows how widely accessible people see mPOS devices?
Is this a sure-fire sign of the future for payments?
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The future of payment technologies is always up for debate, but to check out what could be coming next in the industry head along to Cards & Payments Asia 2013 or Cards & Payments Middle East 2013 where mobile payment devices will be the hot topic of both days. You can get a head start by downloading both brochures for free here and here respectively.