The number comes as part of a recent data collation from leading market trackers and analysts who worked out that Britons as a whole had spent a hulking £2.892 billion on video games.
So, why should you find this interesting?
Well, that £234 million that was spent on mobile games alone, that all comes from the world of in-app purchases and micro-transactions – meaning that it’s all down to mobile money and mobile payment solutions like Google Wallet and Apple’s App Store Wallet.
It’s a staggering amount of money that passes through their pockets, even if they do only take a percentage slice in the process.
Clearly mobile games are a lucrative market, rife with opportunity for mobile wallet and payment companies.
The figure also represents an increase in 48% year-on-year after 2011 rolled in an impressive £158m in mobile gaming payments.
Online games also saw a boost up by 25 per cent year on year to £655m.
This means that in 2012, 45p in every £1 was spent on online or mobile games. A lucrative market indeed.
Do you think that mobile games and the mobile space of in-app purchases is still an untapped market by many?
Is there even room for another provider to move in and aid in app and online purchases as a mobile payments provider?
Let us know your thoughts by commenting below.
To see the future of where payments could be going around the world, you’ll need to attend Cards & Payments Africa 2013 and Cards & Payments Asia 2013. Handily, you can download the brochure now and get a head-start over others.