Visa eyes mainstream mobile payments launch in UK, says national brands are key to take-up.
Speaking at last week’s Westminster eForum event Marc O’Brien, managing Director of Visa UK and Ireland said that Visa are working on both a contactless roll-out this year aswell as a “digital wallet for cloud-based e-commerce and that’s coming here too this year.”
Visa says 17 percent of the UK’s mobile phones are nfc enabled, with this set to rise to 70 percent by 2017.
The UK currently lags behind Poland in second place in Visa’s roadmap for Europe-wide takeup of mobile payments.
“Our roll out of contactless in the UK was the first and we started with the coffee shops and what we found was that those are not the environment to drive huge scale. It’s the Boots, the McDonald’s and national brands that will drive and volume,” said O’Brien
“The other markets across Europe have learnt from that lesson and in the UK we’re playing catch-up… We are second in terms of take-up and that’s not good enough. In 2013 we want to become the no.1 market again.”
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