Amazons new App upsets the retail world
Amazons “Price Checker” App has sent retailers into a frenzy reveals a recent article by AppPicker. This app, dubbed the “killer app” lets consumers use their iPhone to scan the barcode of a product in store to find out where the cheapest deals are. This price comparison is essentially bringing competition between offline and online retailers to a whole new level. Consumers, for example, can find that the exact same TV they want is being offered $500 cheaper in Singapore with free delivery! Brick and mortar retail stores are essentially losing customers right in front of their eyes!
Australia has been greatly impacted by this recent shift in shopping behaviour with a 50% increase over the past 4 years in smartphone shoppers.
This strategy by Amazon has shaken U.S retail businesses and they must now figured out a way to deal with this shift in how we shop, else they could very well see themselves closing their doors!
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