Taking payment forward with #NFC
Once again the mobile is transforming markets. It started with changing the way we communicate, access the internet and interact with other devices and now Mobile NFC is underpinning the next big revolution in how consumers pay, spend, shop and offer brand loyalty. More than just providing a contactless payment function, it turns the mobile phone, which the user is already deeply attached to, into a comprehensive mobile wallet.
From payments on the go to transport, ticketing or loyalty programs, NFC technology is an enabler which opens the door to a full range of added value services for mobile operators to build on customer retention, find new revenue streams, gain market share and explore a wide range of mobile marketing strategies. But to drive this forward, consumer trust is essential and NFC services need to be backed up by a reliable and scalable trusted service manager who not only smoothes the service integration but manages the provider relationships and ensures confidential data is kept secret.
Gemalto’s expertise in security and unmatched cross-market experience in Telecom, Banking and Transport enables mobile operators to quickly deploy new services beyond the traditional telecom world. With unrivalled track record of prestigious TSM references and 50 NFC projects worldwide, we are ideally positioned to successfully support service providers in their NFC initiatives.
Author – Christelle Toureille, Middle East North Africa Marketing Director, Telecommunication Solutions, Gemalto
Visit us at NFC World Middle East 2012 – Booth 33A