Chip cards on the go!

Instant issuance for EMV cards marks an exciting marketing breakthrough for banking cards. Usually cards have had to be remotely manufactured, personalized, and then sent by mail or some other means to the cardholder. Now this waiting time is over as customers will walk into their bank branch or store and immediately receive a personalized and activated payment card on the spot in less than a minute.
This has proven to create a stronger relationship between the banks and its clients, a booster for the activation rate and an immediate top of the wallet effect while eliminating all risks during shipment.
Cutting-edge instant issuance and PIN selection technology are one of those win-win products that enable financial institutions to provide superior service to their customers while driving card sales, cardholder loyalty and increase
revenue.
Offering a complete end-to-end solution, Gemalto recently deployed the world largest EMV card Dexxis Instant Issuance solution in Saudi, enabling Al Rajhi bank to issue up to 15 000 EMV cards per day. This success story will be illustrated at the conference ‘Next generation of card issuance programs – making it instant for on the spot benefits’ taking place on May 15th at 14:00.

Author – Emmanuel Payraud, VP Sales, Secure Transactions, Gemalto
Visit us at Cards & Payments Middle East 2012 – Booth 33A