Closed-loop dollar loads from public and private sectors continue to drive prepaid market forward
Mercator Advisory Group released their Eighth Annual Closed-Loop Prepaid Market Assessment in September. One of the key observations was that the closed-loop dollar loads from public and private sectors continue to drive prepaid market forward. Here’s a summary of the report I found by Mercator Advisory Group.
Boston, MA — The closed-loop prepaid market, which consists of 16 segments, grew to $261.2 billion in 2010, up 13 percent from $230.3 billion in 2009.
Mercator Advisory Group’s new report, documents the dollars loaded onto closed-loop prepaid cards or access devices in 2010. This much anticipated report, closely reviews segments that have demonstrated growth and those that are being driven by changes in technology, consumer behavior, and the economic environment. Mercator Advisory Group defines a closed-loop card as one that can be redeemed only at the issuer’s designated locations. Examples include a retailer’s card that can only be used at its own store, or government benefit cards that can only be used at select retailers linked into the government’s electronic benefits transfer (EBT) network.
In 2010, Mercator Advisory Group was able to gather more data than in previous years, which means this report presents an even clearer picture of the market.
The Eighth Annual Closed-Loop Prepaid Market Assessment is the first of the annual trilogy of closely followed prepaid benchmark reports (Open-Loop, Closed-Loop, and Prepaid Market Forecast) that provide a thorough analysis and documentation of the growth and development of the prepaid industry. It benchmarks the load, growth, and market dynamics for all closed-loop prepaid solutions. This includes a review of the dollars loaded on closed-loop prepaid products in 16 different market segments.
"Growth in the closed-loop prepaid market has been driven by the In-Store Gift Card segment, which continues to grow and develop as retailers move from thinking about prepaid cards as a plastic version of paper gift certificates to a multi-functional promotions and sales tool," says Ben Jackson, senior analyst in Mercator’s Prepaid Advisory Service and author of the report. "The economy is also another driver, as loads onto cards for government nutrition assistance programs continue to grow."
Highlights of the report include:
- New Information and updates on the size shape, and growth of the prepaid market
- Updates on the dynamics between open-loop and closed-loop cards based on a record year of available data for analysis
- Factors causing the increase of closed-loop, in-store prepaid cards in the space and the segments with the most growth
One of the 19 figures from the report:
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