#ZDNet Asia met #NXP and #NFCForum during the #NFC World Asia 2011

In a recent interview with key industry experts during NFC World Asia 2011, Mr. Kevin Kwang of ZDNet Asia reports how NFC is making its way into the mainstream society.

Cards Asia and NFC World Asia 2011 conference speaker Mr. Koichi Tagawa, chairman of the NFC Forum, said that new standards set are the driving forces behind the take-off of NFC. These standards ensured transparency and ease of adoption. These standards also provided the relevant industries, such as hardware makers, with the incentive to include NFC capabilities into their devices.

Another of our NFC World Asia 2011 conference speaker, Mr Jeff Miles, Director for Mobile Transactions at NXP Semiconductors, seemed to be in congruent with Mr. Tagawa’s statement. Major mobile platform operators are buying into NFC applications. This will propel other industry players to act likewise so that they are not at a comparative disadvantage.

This will inevitably lead to the creation of a plethora of applications, especially since Google is the fastest-growing development platform for mobile developers. These new applications will then be able to support many functions, the most prominent one being mobile payments.

Thus, to pave the way for mobile payments vis-à-vis NFC adoption by the masses, Mr. Miles encourages software developers to up their game and provide consumers with applications that are convenient and user-friendly. He claims that the rate at which the NFC market escalates is dependent on the success of mobile application services.

It is of little wonder that mobile payments are making such waves, with the increased reliance on our mobile phones these days. NFC World Asia 2011 is a platform for valuable insights on mobile payments as well as for many other NFC advancements. If you missed out on this year’s event, NFC World Asia will be back next year from 25 – 27 April 2012 @ Suntec Singapore, so don’t miss out!