Going cashless in India – Is it timely?

According to a recent paper from the Indian Institute of Technology Bombay, the card payments data in the country shows that even though India has 19 million credit cards, 190 million debit cards and half a million point-of-sale terminals, on average there is just one transaction annually for every debit card and 11 transactions annually for every credit card. The paper attempts to explore why the Indian retail sector is still a predominantly cash-centric one. One wonders too, if the Indian retail sector is able to capitalise on cards and payments solutions to increase revenue opportunities and consumer convenience for the Indian retail sector

· Hear from K. Venkataramani, Head of Marketing, Bharti Retail, India; as he discusses what is instore for retailers to move from cash to card in the payments arena.

· Listen to Vinay Bhatia, Vice President, Marketing and Loyalty, Shopper’s Stop, India, as he considers the alternative smart card applications like loyalty programs, security and access control.

· Hear the acquirer’s perspective from Sunil Mathur, Head – Premium & commercial cards, TPP, loan products, HDFC Bank, India, as he talks about overcoming the perennial challenge of high terminal costs, and contemplates the possibility of a win-win outcome for both the bank and retailer.

Join us at Cards & Payments India 2010 to learn about the personal insights of the industry speakers and leverage on their experience to give you the differentiating edge. Come and listen to what the Indian banks and retailers have to say.

See you at the conference!