Marketer interested in the latest trends, ideas, strategies and developments in enterprise, technology, digital marketing, social media, consumer behaviour, and anything mobile!
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At Loyalty World 2011, Patrick Schmidt, Managing Director for Groupon Australia, presented on the strength and growing trend towards group buying in Australia. He discussed the importance of constant customer engagement for Groupon’s successful business model and how they are changing the way consumers are interacting with retailers. Download Patrick Schmidt’s presentation here > This […]
With customer expectations at all-time highs and consumers more empowered now than ever before the concept of being brand loyalty is at risk. Businesses must devise new strategies to keep their valuable customers coming back. But what actually works? Loyalty 360 set out to find out, in a partnership with SAS they conducted an online […]
How can businesses implement an effective customer based marketing programme? How can ROI be achieved through utilising customer data? And how can business create successful data collection strategies that increase consumer engagement? At Loyalty World Australia in 2011, John Devaney, the Executive Manager of Marketing and Alliances at […]
Get your copy of the presentation by Damian Borchok, Chief Executive Officer, Interbrand Australia that he delivered at Loyalty World Australia in 2011. Damian talked about the problem with brand positioning in his presentation titled “Between a rock and a hard place. The problem with positioning.” In particular, his talk covered: The complexity of brand […]
Managing big data in health care is very important as detailed in the article on data analytics in Health Care. Being able to analyse data in more in-depth ways helps health care providers manage risk and predict costs. Being able to uncover regular and irregular patterns can help health care systems better care for its […]
Loyalty cards are mutually beneficial. Supermarkets get valuable detailed information on their shoppers and shoppers get to enjoy savings and various rewards from their purchases. Australian consumers are saying they want discounts on products they buy regularly. In return, retailers gain in-depth knowledge on their customers shopping behaviour. Thus, you get shopper retention and consumer […]
Hewlett Packard have said they will put $3.5 billion USD towards big data analytics, cloud computing and security infrastructure. This signals to CIOs that H-P are taking cloud and big data seriously and are willing to build the capabilities to provide products and services in this area. Will H-P become CIO’s solutions provider of choice […]
Want to learn about how to build the relationship between brand, trust, engagement and loyalty to maximise customer advocacy? Then get your copy of the presentation by Sean Smith, Head of Brand & Communications at Hotel Club that he delivered at Loyalty World 2011. He answers the following questions facing every major brand: How do […]
With the move to the cloud and the use of big data, IBM has seen rapid adoption of its SmartCloud services. Paul Loftus, GM, IBM Global Technology Services says that “companies are starting to understand that cloud is more than just about gaining efficiencies and cost savings, it’s about driving the kind of fundamental innovation […]
Small and medium sized businesses are turning to big data and the cloud. Below is an excerpt from a recent article about how SMBs are harnessing the move to cloud and use of big data, published by Cloud Times and written by Saroj Kar: According to data in a recent study conducted by Forrester Consulting […]