I work across a number of conferences and thought it would be interesting to share some of the thoughts and ideas to come out of them with you. The aim of my posts is to generate some exciting debate so please post your comments and join in!
Anthony Thomson, Chairman & Co-Founder of Metro Bank was truly inspirational this morning! And another great quote to come out of this week’s Loyalty World conference: “I walk around all day trying to prevent my colleagues turning us into a bank” Metro Bank is the first new bank on the high street in over 100 […]
At today’s Loyalty World Willie Walsh launched the rebrand of the Airmiles UK travel loyalty programme to Avios. From now on, all current Airmiles will automatically be converted into Avios points. International Airlines Group will now have 1 currency across all programs, operated centrally by a dedicated management team. Like many of the speakers before […]
When asked what they thought were the main sources of consumer scepticism about loyalty schemes this is what our panel of loyalty experts had to say… There are too many different loyalty schemes these days and no-one wants to carry such a huge array of cards around with them There is a lack of value-reward […]
Chris Allin, Director of Loyalty & Customer Communications at British Gas today explained why they chose to join the Nectar coalition scheme to the audience at the Loyalty World conference. Why did they feel they needed a loyalty programme? Energy utilities is a commoditised market and they needed to differentiate Their customers wanted to be […]
Most of us would say no, so why do they keep coming up in discussions at this year’s annual Loyalty World conference? First they were mentioned in a discussion about using early adopters and social influencers to build brand equity. Then they came up in a discussion on customer “love” where Francois-Yves Caya, Manager, Loyalty […]