Download presentation: Vice President of The American Red Cross on online and offline loyalty marketing strategy

Get your copy of the presentation titled ‘‘Word of Mouse’ vs. ‘Word of Mouth’: Balancing Online and Offline Loyalty Marketing Strategy’, from Banafsheh Ghassemi,Vice President, Marketing ECRM & Customer Experience, The American Red Cross. This is the presentation that she delivered at Loyalty World USA in 2011.

Some of the key topics covered in her sensational presentation include:

• Understanding how customers serve as branding and marketing tool through online and offline channels
• Leveraging customer advocacy in a digital age

Download the presentation here >

Loyalty World USA 2012 will feature leading US and global B2C brands to discuss practices on how to execute successful loyalty programs, tap into the massive potential of ‘big data’ analytics, and connect with customers across emerging social media channels.

For more info visit: www.terrapinn.com/loyaltyusa