Brand #Loyalty Management – download
Brand loyalty management is important given the enormous investments and impact on the bottom line taking into account the fact that generating new brand users costs 6-10 more than keeping existing brand users. In contexts where brands need to be supported heavily by employees / people (service, B2B, …) big negative impact of employee turnover on customer brand loyalty. Short-term oriented vision hampers development of customer brand loyalty (e.g. focus on sales figures of current quarter).
Download the Presentation on Brand Loyalty Management
Content
- How big is the challenge?
- What have we learned?
- Generating and keeping brand loyalty
- Measuring brand loyalty
If you find this content interesting you might also be interested in hearing from the region’s largest gathering of marketing, loyalty and data professionals strategizing how to improve the effectiveness of their customer engagement strategy and attend En-Gage: The Marketing Show 2012 Middle East
