Creating a killer #campaign for #facebook: The BMW story
Lat week I attended the Internet Show in Dubai and herd this presentation from Andreas Rasmussen, Founder & CEO, Nodes
The presentation was about the rules of creating something cool for Facebook and how you should look at Facebook as a massive potential marketing tool.
Download this presentation to find out how BMW changed the perception of their brand and attract the younger audience.
It outlines the strategy in 3 stages:
- 3D and reality
- Add potential customers details into the CRM system
This campaign lead to a 40% increase in sales online
If you find this content interesting you might also be interested in hearing from the regionâ€™s largest gathering of marketing, loyalty and data professionals strategizing how to improve the effectiveness of their customer engagement strategy and attend En-Gage: The Marketing Show 2012