Mobile customer loyalty on the low
At present, the average prepaid customer lifetime is only about 17 months reveals Strategy Analytics Wireless Operator Strategies research. In some developing markets where it costs very little to obtain and activate a new SIM, customer loyalty is basically non-existent! Hence, in these markets there is opportunity to be realised by building customer loyalty.
If you want to discover new ideas and strategies on how to build customer loyalty to boost your brand equity and profitability, then check out Loyalty World Australia 2012. Click here to visit the event website.