How #BigData quality drives customer insight and profitability
At Loyalty World 2011, Caroline Hermon, Business Development Manager, Trillium Software gave a presentation on improving customer service, loyalty and profitability through the quality of customer data. Learn about the top strategies for building and maintaining trust in customer data, including real-life examples from leading UK retailers.
A focus was also placed on unifying customer data across multiple channels for accuracy, completeness and consistency and implementing customer-centric data quality technologies for lifetime value.
Download the presentation here
This year, we have a more focused conference dealing with customer data and big data strategy â€“ Big Data World. For more information on data developments this year and how we are moving forward with our Big Data World conference, sign up to our newsletter here: Customers Newsletter or save our RSS feed here: Customers RSS Feed