Watch video: @Aimia on Millennial #loyalty #LWconf

Mr Rick Ferguson, VP of Knowledge Development, Aimia gave a presentation at Loyalty World 2011 on understanding the attitudes and opinions of Generation Y, and how to build stronger relationships and greater loyalty.  A detailed look at Millennials from the US, UK and Canada, demonstrates how this generation approaches brand loyalty in a different way to previous generations. 

Watch the video.

Millennial Loyalty: understanding their attitudes and opinions to build stronger relationships and greater loyalty

The presentation covered:

• How do Millennials approach brand loyalty differently than previous generations?
• What are Millennial expectations for data privacy?
• How can you reach Millennials through mobile and social media without seeming inauthentic?
• What rewards will motivate the next generation of consumers?

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