Download the presentation: Improve your business through customer data quality #LWconf
At Loyalty World 2011, Caroline Hermon, Business Development Manager, Trillium Software gave a presentation on improving customer service, loyalty and profitability through the quality of customer data. Learn about the top strategies for building and maintaining trust in customer data, including real-life examples from leading UK retailers.
A focus was also placed on unifying customer data across multiple channels for accuracy, completeness and consistency and implementing customer-centric data quality technologies for lifetime value.
Download the presentation here