What is the potential for #Mobile to increase #customerengagement?

Discover how to increase customer engagement through mobile in this exclusive interview with Ilicco Elia, Head of Mobile at LBi.

> Read the complete interview

In 2010 Elia was listed as one of the Media Guardian’s Top 100 most influential media personalities. "You might not know the name but he makes things happen," said the panel of judges."His is a presence behind all facets of mobile technology."  In this interview he shares his opinions on:

1. The latest developments in the global mobile landscape
2. The fundamental challenges of bringing an app to market
3. What brands have to gain from an app
4. The potential for Mobile to increase customer engagement
5. The opportunities he predicts once 4G becomes the standard

> Read the complete interview

You can hear more from Illico at the 9th annual Loyalty World conference in London this November.  Illico will join the Post-Conference Social Media and Social CRM Briefing Day, where he will discuss using apps and other mobile tools to enhance and drive customer engagement, how to anticipate the practicalities and challenges of app development and integration, and boosting your app status to gain more and loyal users.

> Download the Loyalty World brochure for more details