#Ocado launches #loyaltyscheme – The #OcadoSavingPass
Ocado is to launch a loyalty scheme in response to slowing sales. In a bid to attract regular customers, Ocado will offer discounts to its loyalty card members. From today, members subscribing to the Ocado Saving Pass will be able to save 10% off a range of branded produce.
Ocado already promise to price match against Tesco and offer unlimited free delivery in exchange for a membership fee. However they are facing increased competition from Waitrose, which can now deliver within the M25 area following the end of a commercial deal preventing it doing so earlier this year, and is introducing a number of initiatives to differentiate from rivals such as Tesco and Waitrose.
Ocado co-founder, Jason Gissing says: “We’re proud to bring a whole new way of saving to our shoppers. Not only will the Ocado Saving Pass help lower the cost of a basket throughout the year, it will also offer great discounts in the run up to Christmas, a time when we are all trying to economise. We are really pleased to be helping our customers secure even greater value when shopping at Ocado in a time of economic uncertainty.”
> Read the complete Marketing Week article
Join the loyalty scheme debate at the 9th annual Loyalty World conference in London this November. Representatives from Meliá Hotels International, Eurostar International and VIA Rail will go head to head in our debate: “Consumer skepticism: are we witnessing an emerging depopularisation of schemes?” Chris Allin from British Gas will assess a loyalty scheme’s potential for business growth, and arvato will show you how to satisfy your clients whilst at the same time reducing costs.
