The main drivers of #customerloyalty at #Tesco

By Julia Wallace / 22 August 2011 / 0 comments

Discover the main drivers of customer loyalty at Tesco in this exclusive interview with Sir Terry Leahy, former CEO of Tesco Plc.

Knighted for services to food retailing in the 2002 New Year Honours, Leahy is known for transforming the supermarket industry in Britain, growing Tesco to the largest chain in the country and overtaking competitors through innovative customer loyalty incentives such as the Clubcard.

› Download your copy of the interview now

We asked Sir Terry the following questions:

What role do brands play in helping to lead social change?
Is a social responsibility necessary to be a well-functioning brand in this day and age?
What are your preferred methods for measuring loyalty?
What were the main drivers of loyalty for Tesco?
Would you say that listening to your customers actually helps you to develop your business model?

› Download your copy of the interview to see his full responses

Sir Terry will be opening Day One of the Loyalty World 2011 conference in London on the 15 November with his Keynote Address on: Growth, leadership, transparency and your customer.

> Download the Loyalty World brochure to find out more

This is the first in a series of interviews with speakers at the 9th annual Loyalty World, representing the world’s leading brands.

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Technorati Tags: customer loyalty,clubcard,tesco,sir terry leahy,measuring loyalty,social change,loyalty drivers,business models,loyalty world,incentive program

Tags: business models, clubcard, customer loyalty, incentive program, loyalty drivers, loyalty world, measuring loyalty, Sir Terry Leahy, social change, Tesco