Discover the secrets to creating #customerloyalty from our experts
- What’s the secret to creating customer loyalty?
- How is customer loyalty measured in your industry?
- What are the key trends changing the loyalty landscape?
We recently asked the following loyalty industry experts to share their thoughts on these 3 questions:
- John Belchamber, Head of Technology Transfer, Transfer, BI & User Modeling, Telefónica Group
- Sangeeta Gupta, Director, Consumer Strategy and Insights, PepsiCo India
- Andy Letting, Senior Marketing Manager, Sky Mobile
- James Frost, Marketing Director, Nectar
- Derk Mӧller, VP CRM, Loyalty and Rewards Solutions, arvato
- Peter Wray, European Editor, The Wise Marketer
> Download the report with all their answers
Here is just a snippet of what they had to say…
“Consistent satisfaction, frequent surprises/thrills and deep apologies when you make a mistake.” Sangeeta Gupta, Director, Consumer Strategy and Insights, PepsiCo India
“Whilst understanding your performance within your industry has some relevance, we actually prefer to benchmark ourselves against the best brands in the UK and global markets as a better indicator.” John Belchamber, Head of Technology Transfer, Transfer, BI & User Modeling, Telefónica Group
“Key changes include: Consumers wanting companies to share their data back with them and make it useful for them, Digital channels and technologies as distribution channels for real-time, trigger based distribution of offers and deals, New payment technologies – contactless, mobile, NFC.” James Frost, Marketing Director, Nectar
> Download the complete report for their full responses
You can hear more from these loyalty experts at the 9th annual Loyalty World conference in London this November, where they will be joining our 70+ strong global speaker faculty alongside the likes of Sir Terry Leahy, Former-Chairman of Tesco Plc., Martha Rogers, Co-Founder of Peppers & Rogers and Jenn Lim, Consultant to Zappos.
