How #social media ‘broke #marketing’ and became its future by Jonathan Houston

Social media is seemingly everywhere and just about every man and his dog is using it in some way or another. What is it, though, that has made social media so popular and the platform that the masses have truly embraced?

Second to that, how can you use social media as a platform to ensure that your business is where the masses are and is saying the right thing?

By its very nature, social media is not a medium of communication that excludes.

By design, and definition, social media is about conversation. It’s a conversation that people have been having offline for hundreds of years. A conversation where your brand and service has been ripped apart and dissected without you having any knowledge of that it was happening.

People are now having this conversation in an online environment where they are giving you permission to “listen in” to their conversations (not in a Big Brother/FBI kind of way) and take the lessons from this conversation and implement them into your business to make your business better.

Social media, when used properly, can mean business progress and not just business conversation.

At The Customer Show Africa you will learn how social media can be used to grow your business, register here today.

For the full article by Jonathan Houston on Memeburn click here.