4 Keys to Business Growth Through #Customer #Centricity
Companies that use relevant marketing, offer an orchestrated customer experience, have a customer-focused culture, and deliver killer customer service are the ones that will outshine the competition.
"Business have forgotten aboutâ€”or perhaps never fully realizedâ€”the power that existing customers and clients can wield," writes Becky Carroll in The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers. "The allure of new customers has hidden the power of these customers from view." According to Carroll, current customers have three main sources of power: whether to continue to do business with an organization, how much they’ll spend with that firm, and whether they’ll recommend the company.
Companies can tap into that power to drive growth, Carroll says, by becoming a "Customers Rock!" company. That is, by using Relevant marketing, offering an Orchestrated customer experience, building a Customer-focused culture, and offering Killer customer service.