Cloud #CRM makes sizeable contribution to charity’s success
Cloud-based customer relationship management (CRM) solution has cut Children’s charity Compassion’s costs by nearly £300,000 in one year and increased donations.
Compassion wanted a system that could track communication with their supporters, not just handle the financial transactions. Richard Atterton, chief operating officer at Compassion explains: "Everything else was written on bits of paper – we weren’t managing or tracking our supporters."
They chose a cloud-based customer relationship solution because it relieved the extra burden on their small IT team and it meant that they didn’t have to make extra investments in technology and support.
Atterton comments: "We felt that we were giving someone else the problem we could have ourselves. That was the big attraction. We haven’t got a huge IT department. At that time we had two people and weren’t looking to expand."
The system was up and running after just a couple of weeks, once the data had been converted from the legacy system. Read the complete article
Denis Huré, CEO of The First Club will be discussing how your business can use cloud technologies (CRM, infrastructure) to differentiate itself from your competitors and create new sales opportunities at the 9th annual Loyalty World in London this November.
