Top 5 #airports that leverage on #socialmedia for customer engagement

It comes as no surprise that airports have been using social media to leverage on their customer engagement. However, the challenge is using it to create a unique customer experience instead of solely as a form of broadcast.

Here is a compilation of the best social media initiatives in Asia Pacific that have managed to overcome that challenge.

1. Australia’s Melbourne International Airport: The airport’s Twitter help customers plan vacations better by providing information about airfare bargains and new airport tenants or events in and around the airport.

2. India’s Bangalore International Airport: An inclusive approach was initiated where the airport sought for public feedback via a major ad campaign for ideas on new features in the expanded Terminal 1.

3. Malaysia’s KLIA Airport: iStyleKLIA 2010, a social media campaign and competition, was organized to promote the airport as a lifestyle destination!

4. Singapore’s Changi International Airport: A flash mob was organized to spread the buzz about its annual shopping event, Be a Changi Millionaire.

5. Singapore’s Changi International Airport: A couch-surfing initiative called Open Homes was launched to urge Singapore residents to temporarily house stranded travelers.

To learn more about other customer engagement strategies that airports adopt, The Customer Show Asia 2011 conference is just for you! Speaking at one of our conferences is Ms Rimzie Ismail from Dubai Airports, United Arab Emirates. As Head of Customer Affairs & Service Brand Delivery, her responsibilities include ensuring the implementation of an efficient CRM system.

Ms Rimzie will be presenting on a case study entitled “Defining the positioning of Dubai Airport through excellent customer service delivery” on the first day of the conference, 28 September 2011. Register today to attend insightful presentations like hers and many others!