#GameStop #Rewards Program Hits 10 Million Members!

GameStop’s PowerUp Rewards program, which rewards members with points redeemable for various items when they make purchases online and in stores, has gained 10 million members since its launch in October 2010. The fast-growing program helped the retailer achieve record earnings, with digital sales up 53% in Q1 of 2011.

"PowerUp Rewards is roughly 50% of our transactions and climbing," explains J. Raines, CEO of GameStop. "We know that our average PowerUp Rewards member spends more than three times what the average non-member spends. We also know that our members visit GameStop far more frequently."

In addition to PowerUp Rewards revenue, digital revenue from console purchases grew 50% and PC digital revenue grew 62%. E-commerce sales for the quarter were up 20%.

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This is an amazing example of ROI- and it is a clear sign that GameStop knows its audience, and is cleverly leveraging customer insight to provide innovative reward offerings that appeal to their customers!

Question: What are some companies that you think are doing an amazing job at boosting their ROI, while creating reward incentives that appeal to their consumer?

Loyalty World USA will discuss best practices to boost your ROI, while improving customer centricity.  Download the pre-mailer now!

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