Download: Inside the mind of MMA pioneer Royce Gracie
We recently spoke with Royce Gracie, MMA pioneer, UFC hall of famer and Brazilian Jiu-jitsu gym entrepreneur, and had a brief conversation about his fighting career and how he translated that into a successful business in Brazil.
Possibly the most influential figure in MMA, Royce took jiu-jitsu into the mainstream through a successful gym business model.
Please read this interview with Royce, ‘Fighting to develop a successful business: how one MMA legend has taken gyms and jiu-jitsu into the mainstream’ to learn how he did that.
To hear him speak, check out Brasil Investment Summit.