Keynote address: Enter the carnival – how to succesfully build a local presence in Brazil

Marcelo Di Lorenzo, Managing Director, 3i Group

Day 2 of the conference was started off by Marcelo Di Lorenzo’s keynote address on how to build a local presence in Brazil.

Motivations to enter Brazil

1. Possibility to explore global strengths in Brazilian markets
2. Take advantage of great market opportunity in the middle market
3. Positive competitive dynamics (limited competition)
4. Positive macro and political situation

Focus in markets where the investor has an experienced local team. You also need to have a partner in another office who has gained the sector expertise by doing a similar investment in the past. The combination of a local team and an experienced team with expertise in the sector is very important for success.