Keynote address: Enter the carnival – how to succesfully build a local presence in Brazil
Day 2 of the conference was started off by Marcelo Di Lorenzo’s keynote address on how to build a local presence in Brazil.
Motivations to enter Brazil
- Possibility to explore global strengths in Brazilian markets
- Take advantage of great market opportunity in the middle market
- Positive competitive dynamics (limited competition)
- Positive macro and political situation
Focus in markets where the investor has an experienced local team. You also need to have a partner in another office who has gained the sector expertise by doing a similar investment in the past. The combination of a local team and an experienced team with expertise in the sector is very important for success.