Download International SOS’ s white paper
Assets managed for Asia’ elite soared to US$800 billion in 2010, according to a news report by the New York Times late last year. This was certainly delightful news to the private banks who serve the high net-worth individuals, defined as as those who hold at least US$1 million in financial assets1.
While 14 of the world’s top 100 billionaires come from Asia, and representing old wealth built through decades of business, it is the new wealth that represents huge opportunities for the banks2. Typically known as the mass affluent markets, these are individuals with at least US$150 000 in liquid financial assets.
To find out more about winning the mass affluent market, download International SOS’s white paper.