Multiplication – its the name of the game
Economic multipliers, that is. Yesterday Kate and Wills’ happy news was conveyed to the world, and already people in Britain are complaining about the presumed extravagance..
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Conference Conference
Recently I had the privilege to be a Keynote Panellist at the conference industry’s first ever conference. We all came away with some great ideas and some really decent networking. Well done to organisers Claire Wormsley and Rory Ross Russell, the folks behind the Conference Awards. www.confconf.com www.conferenceawards.co.uk
Telecoms night of nights
World Communication Awards, presented by Total Telecom, is the night of nights for the global telecoms industry. It is a celebration of all that is great about this dynamic industry. And 550 leading players from all over the world did just that and had lots of fun. Congratulations to all the winners, and what a haul for the BT group! My favourite winner – for Team of the Year – was Roshan, the Afghan telco. What a great effort. Congratulations..
The MBA Training Company
At Terrapinn we are really excited about the launch of our new training business, The MBA Training Company. This is something different in management and professional training. The MBA Training Company specializes in big ideas and fundamentals so you can master complex subjects at speed. Where you receive the essence of an MBA without actually doing one. The curriculum is presented across the world and covers the most important markets..
Going down to Yasgur’s farm
At Terrapinn a huge event is 500 delegates and 5000 show attendees, so Woodstock, with its 500,000 participants is another planet entirely. The Road to Woodstock is THE story by..
Branding – what’s in a name?
Recently I stayed at Kuok Brothers’ Hotel in Sydney; actually the Shangri-La Hotel Sydney. The first Shangri-La, in Singapore, was once called Kuok Brothers’ Hotel, after the..
Getting Robert Hunter
You look at Robert Hunter’s work and you see White. Bianco, Blanco, White. I’m no art guy and I think: What is this? And then you get it. All the adjoined shapes..
Marketing lessons from the grateful dead
The Grateful Dead is one of the world’ most iconic brands. Thanks to the efforts of David Meerman Scott and Brian Halligan, we can now share and reflect on their unique and authentic..
Simplify, simplify, simplify.
In 1896 Alfred Harmsworth began publishing the Daily Mail in London. His brief to all his journalists was this: Simplify. Simplify so our readers can understand it.* This is..
Graduates – want to be a Conference Producer?
Conference Production is a surprising career. Firstly, most young people do not know about it, or about the greater Business Media industry. Secondly, there can be..