How to embrace the failures in the #mobile #app market

M-Developers »

According to recent studies, around 80% of branded apps only get downloaded about 1000 times. The ability for brands to connect with their customers through apps presents a massive opportunity for engagement and personalised interaction…so why are so many getting it wrong? It appears that it comes down to the fact that apps are hard to get right first time and brands should learn from leading developers who have been there, done that.

Once such example is Chief Wonka of ustwo, who encourages all those making apps to embrace ‘succailure’ (A merger of success and failure). In the video below, he reveals the secrets of how to learn from failed apps and turn this round to drive massive successes.

Chief Wonka’s joining us at Planet of the Apps 2012 to share is knowledge on how to get your app noticed in an extremely crowded market place!

To find out more click here!