#Mobile and #luxury – a match made in heaven

M-Marketing & Advertising »

Ralph Lauren, one of the world’s leading luxury brands, has fully embraced the mobile revolution.  Using multiple mobile tactics, Ralph Lauren has firmly established the luxury brand in the mobile landscape.

Ralph Lauren used the full digital suite to keep the global brand modern and relevant, whilst maintaining finesse and core identity.

They have recognised the importance of making products relevant for the market and their diversified  digital campaign reflects this perfectly.  The ‘merchantertainment’ strategy is a well-balanced melange of tips, videos, photos and opportunities to buy, allowing Ralph Lauren to further establish their brand identity and encourage customers to interact further with their products and attitude to life. Whilst their ‘Rugby’ brand, aimed at 18-27 year olds has opted for an personalise your shirt app, exemplifying an astute understanding of the breadth of their customer base.

They have managed to do what many thought was impossible for a luxury brand – they have created a digital marketplace for buying luxury online.  Having proved that digital and moreover mobile is the most powerful tool for the modern marketer, other luxury brands are destined to follow in their footsteps.

Marketers at Ralph Lauren have realised the real importance in creating a strong brand identity which is inline with a lifestyle.  Everyone’s lifestyle is changing and mobile is a huge part of this.  Our mobiles are always on and always with us, so surely that means they way we are marketed to must change.  Ralph Lauren have made a firm footprint in the future of mobile and luxury and it’s time to follow. . .

Creator of the Ralph Lauren’s mobile campaigns, Red Fish Media, will reveal the latest in mobile marketing strategy at The Mobile Show.  he’ll teach you how to exploit the mobile’s core capabilities of intimacy, immediacy and inimitability to create the killer campaign for your brand.

Find out more by downloading the brochure