Ways for #gamedevelopers to ensure constant revenue stream
While there is no doubt that the mobile platform is set to be a major player in the gaming industry, the fact remains that game designers need to find ways to generate a sustainable revenue stream. TechCrunch reported that despite encouraging numbers from the industry, mobile gaming is expected to have a 20% share of the market by 2015, game designers need to understand that their new game is basically a rapidly depreciating commodity.
Citing market research from Distimo, the price of games has decreased by 28% this year. But it is clear that using virtual money, which can be bought with real money, is set to be the leading form of revenue streams for game developers. Furthermore, in gaming, mobile advertisements represents a good revenue opportunity. The technology to personalise advertisements will only get better from hereon and, along with it, the ecosystem for mobile advertisements. Also identified as an option for game developers to generate revenue for their games is the “freemium”. This is a basic game feature which is free for download but whose advance features require the user to pay. This is another way for game developers to ensure that their mobile game continues to make money.
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