What solutions are you looking for?

The above question was asked to enterprises at large; we did this in order to identify the most innovative technology companies.

This e-book highlights key companies that have brought the world some of the most amazing and useful innovations. Whether you are looking to implement these solutions into your everyday business processes or looking for innovative technology to help you simplify and streamline your lifestyle, this e-book profiles the latest solutions offered by some of the world’s top providers. Download eBook here >

Through research and conversations with industry experts we have put together a trendy little hand book of  the latest solutions that will assist you in streamlining your business and lifestyle and will heighten your knowledge on the trends happening now and what’s hot and what’s not in the technology sphere.

Africa’s digital, marketing and commerce show brings together The Internet show, Social Media World Africa, Marketing Technology,  The Mobile show, Loyalty, Big Data World Africa and Enterprise Technology. See website for details >  With all this happening under one roof, don’t miss out on great networking opportunities, valuable content and useful solutions.

Be apart of something bigger. If you have a project or story to share at the show ,want to attend this fantastic event or speak at one of these prestigious conferences, call Tanja du Plessis on +27 11 516 4019 or email
tanja.duplessis@terrapinn.com

Who are the most influential South Africans in technology today? Download eBook here >

Keeping up with the latest and innovative trends is essential in this day and age, especially when it comes to technology.

The main focus of technology is to gain some sort of business intelligence, create brand loyalty trends and to create and recreate a convenient, interesting product or service from your target audience.
Technology these days has been created and tailored to streamline business processes and give you the competitive advantage that you want.

With this in mind the technological minds of our time have brought us great innovations, solutions to our problems and most importantly have kept up with the trends of the 21st century…

The eBook featuring the top 35 personalities that the most influential South Africans in technology were picked based on their career achievements, whether in ground-breaking discoveries, research or innovation, funding, lifetime dedication or simply because they might have inspired others to do the exceptional! Download eBook here >

The influencers  noted in this e-book are not ranked in any particular order but there is a guaranteed 35 reasons that will inspire you to conquer the ordinary and become extraordinary.

Its your chance to see some of these marvellous enthusiasts at Africa’s digital, marketing, commerce and enterprise show on the 29th and 30th of October in Johannesburg, South Africa and get a feel for how you can become an innovator!

Recently, Facebook has introduced clickable hashtags into one’s wall status, a move praised by many while some marketers are hesitant how it will work out for Facebook itself. Twitter has revolutionalised online conversations using hashtags, making it easier for a particular message or topic to be carried further along the viral effect; for marketers, this allow them to track conversations and find out what customers are talking about them, what are their preferences and dislikes, which in turn give brands a chance to convey the right products and services to their target audience.

While Facebook should have known earlier to introduce this earlier, it does not mean that they are losing out as they roll this out in phases now. SingTel is one brand that is taking on the new implementation by Facebook, using the hasghtag #Need4GSpeed in their latest campaign to popularise its 4G service. Although the Director of Digital Marketing (APAC), Miguel Bernas , commented that they are still unsure about the success (well, nothing on social media is guaranteed), SingTel understands the importance of being able to use hashtags to track people’s conversations and respond to demands in real time.

Twitter  APAC’s Managing Director, Aliza Knox, once said this about twitter’s hashtags, “When you listen, 70% issues on Twitter are to do with products, 66 per cent requests about the company and another 60 per cent on consumer interactions.” At the end of the day, it is about real time responding once again, which will lead to customer satisfaction and deeper relationships with their consumers.

Aliza spoke at The Internet & Mobile Show Asia 2013, giving very specific case studies of how brands and famous individuals leveraged on hashtags to bring a news far.

Download the post-event report to find out what you have missed at the event in April 2013.

M-commerce offers great deal potential, but like many technology trends, it takes time to really become mainstream. If your business is looking to implement m-commerce, there are some important factors to consider beyond the technology. For instance, you have to be mindful about the needs of your customer as well as their user experiences. M-commerce is no doubt an emerging market today and entrepreneurs should play a role by focusing on this field and grab the opportunities given to ride on the wave. As people possess more and more smartphones, the room for m-commerce’s growth widens.

However, in countries such as Indonesia, where the mobile technology and online commerce infrastructures are in the experimental stage, unlike developed countries like Japan, US and France, the growth in m-commerce is slowly progressing. Nonetheless, the potential of M-Commerce in Indonesia is expected to grow at an exponential rate in years to come – all thanks to the heavy mobile penetration rate in Indonesia and especially Jakarta. That said, for the industry to boom, alot of ground work has to be done to facilitate the implementation of M-Commerce for it to fully kick in.  

In this third eBook series, we have gathered some responses from 5 esteemed conference speakers at The Internet Show Indonesia last November. They have shared very interesting views on how they feel about Indonesia’s readiness to adopt M-Commerce, such as obstacles that are hindering a quicker roll-out of M-Commerce. These veterans are:

1. Jullian Gafar, Berniaga.com

2. Edward Kim, DealGoing.com

3. Heru Sutadi, Indonesia ICT Institute

4. Daniel Tumiwa, Multiply.com

5. William Tanuwijaya, Tokopedia.com

Find out more about what they have to say!

Download the eBook here. 

Here’s a summary of the eBook:

• Infrastructure is an issue; while Jakarta is well-connected, connectivity becomes a problem once you are outside of the city.
• In about 3 years’ time, there will be a lot of transaction done through mobile.
• Maybe in the next 2 years, mobile payments will increase their utility (with the help of NFC).
• 2013 will be the year when m-Commerce is introduced through mobile. Transactions will begin the following year.

Download the eBook here.

If you have comments about the eBook and would like to share with us more on your perspective of this huge market, drop us a note on melody.ong@terrapinn.com. Alternatively, complete this short survey here.

[Image: Kennd5 – Flikr]

Are you able to differentiate a fake Facebook account from a genuine one?

I guess sometimes it’s rather difficult, especially when there are over 8% of the accounts out there being duplicates or not held by real people. In another words, that will account for about 85 million fake accounts and counting! This poses a big problem for brands when they decide to get on to the social website ‘officially’. According to Digital Market Asia, it faces two problems upfront – first, it may not have access to the desired, easier remembered URL extension any more, and second, how does it convince the world that it was the official page and wean the followers from the ‘unofficial’ one.

Social media platforms do help businesses in various areas such as getting connected with the clients and provide a platform for companies to gain exposure and showcase their products to people. However, we have to be aware of the existence of fake identities online. They may hurt our company’s image and it’s going to be real hard to handle if there are people out there trying to sabotage. Somebody with a fake account is almost by definition – a con artist. Unless you run with that crowd, you probably don’t want them in your life.

Facebook recognizes the importance of taking the initiative to verify Facebook pages and profiles, albeit rather slowly as compared to Twitter, which ensured fake profiles are under checked for a while now. Some tips for you to identify a possible fake account would be:

1. Look for photos in the profile. If there is only one photo of the individual in the whole profile it makes it quite clear that the account is questionable.

2. Look for status updates, wall posts and comments. If the user hasn’t updated a status for quite a long time and hasn’t been involved in any wall posting or commenting of other statuses, it means that the profile is likely to be a fake one.

3. If you are quite certain about the profile’s fakeness, and want to be absolutely sure, try browsing google for some random profile pictures. Fake profile pictures are usually selected from google and while browsing through it, you might as well come upon the picture the user chose for the fake account.

4. Use the Facebook checker application

Read more tips here.

Social media usage have been rising in popularity since the revolutionary introduction of powerful social media sites such as Facebook and Twitter. It is a double-edged sword; utilising them for one’s marketing activities can bring about far-reaching viral effects that are positive in brand building; on the other hand, poorly-managed negative comments on one’s brand on these social media sites can result in terrible backlash.

At The Internet & Mobile Show Asia 2014, best strategies on how such issues can be managed to help a brand succeed in their social media campaigns will be discussed amongst senior business leaders, marketers, digital and mobile professionals, and IT heads.

Download the event prospectus for more information if you’d like to be part of the show.

[Image: Sean MacEntee – Flickr]

Quality content is the most important part of inbound marketing. You can lure visitors once or twice, but you can’t hold them forever if your content is boring. So the main concern is – do you know how to exactly leverage on content marketing to create interesting content?

Actually, it’s not necessarily about conducting market research, writing style, creating expensive infographics, or having the right connections. All of the above are very useful in creating compelling content. However, the essence of “interestingness” stems from one basic content commandment – Always ask the right questions. Watch Malcolm Gladwell’s video which had generated over two million views and see how he turns a seemingly boring topic about spaghetti sauce into something worth watching by just asking one interesting question: Why do brands sell so many styles of spaghetti sauce when they used to sell only one?

Besides, Marketing Strategy Expert gave us 11 tips on how to develop good and quality content:

1. Strong start

2. Be objective

3. Be original

4. Must make sense

5. Focus on Quality of Story, not the Depth of Words

6. Do not Sell

7. But, You Can Do it Subtly

8. Do not Badmouth the Competition

9. Use Positive Tonality and Emotive Words

10. Always Write for the Benefits of Your Readers

11. Keep on Writing

If you are interested to learn more about how to better your content management skills, you need to be at The Internet and Mobile Show Indonesia 2013 this November! It is Indonesia’s leading internet and mobile business event that focuses on strategies, innovation for growth and profitability in Indonesia’s digital and mobile business community.

Past speakers include Facebook, Google, Nestle, Nokia, Oakley, Tokopedia.com, Multiply.com. Pricearea, Skyscanner and more! If you’d like to meet similar speakers of these profiles, do not miss out this event!

Download the event prospectus to find out more.

For more information, visit www.terrapinn.com/internetandmobileshowindo.

Ecommerce is growing rapidly in Indonesia, with the market expected to soar to $10 billion by 2015. More global businesses are looking to take advantage of this fast-growing market, with its resilient economy and huge population.

According to Econsultancy, Indonesia was recently named by global business leaders as a key market to watch in 2013. An annual survey by the Economist Corporate Network highlighted it as one country businesses “can’t ignore”. It came third on their list of where companies would be increasing investment, after China and India. Besides, Analyst Justin Wood highlighted the economic growth in Indonesia is estimated to increase 6 to 7% this year, as well as its young, increasingly affluent population. E-Commerce in Indonesia is still at a relatively early stage compared to Europe and North America. But it has been growing at a rapid rate in the last few years – and this is expected to continue.

> Download the eBook on Indonesia’s E-Commerce scene.

We have gathered some responses from 6 esteemed conference speakers who were present at The Internet Show Indonesia last December. They will be expressing their views and thoughts regarding the key opportunities and challenges about the E-Commerce scene in Indonesia; they are:

1. Roger Yuen, Clozette Co

2. Heru Sutadi, Indonesia ICT Institute

3. Enrique Baizas, Nestle

4. Elisabeth Winiartati, Oakley Indonesia

5. Andry Suhaili, Pricearea.com

6. Ewan Gray, Skyscanner

Find out more about what they have to say!

> Download the eBook here.

The Mobile Show Indonesia 2013 is where the enabling technologies behind mobile innovation is showcased for you to evaluate, buy and ultimately improve your business. Indonesia’s only digital and enterprise event will bring together 3 other co-located events namely:

- The Internet Show Indonesia
- The Enterprise Technology Show Indonesia
- The Marketing Technology Show Indonesia

Download the prospectus to find out more about partnership opportunities.

If you have an interesting case study to share, contact Melody at melody.ong@terrapinn.com or +65 6322 2737 for speaking opportunities.

As economies take off, consumers and an emerging middle class have become increasingly important parts of the world’s growth story. And, much like peers from all around the world, the middle-class is going online to shop. By offering everything, from underpants to iPads, and allowing customers to pay cash on delivery, start-ups believe they can capture a significant portion of the consumer market.

Nigerian entrepreneur Shn Shagaya founded ‘Konga’ last July in a four-bedroom apartment, with 20 staff. Today, the company employs 150 and has a large warehouse in Lagos packed with clothes, books, DVDs, freezers, flat-screen televisions, toys and cosmetics. It also has depots in the capital Abuja and Port Harcourt and promises to deliver anywhere in the country within five days. For Mr. Shagaya, the company’s early success is proof of the hunger of the emerging middle class in Nigeria, which has experienced GDP growth of more that 6 per cent per annum since 2006. The e-commerce buzz extends well beyond borders. Swedish investment company Kinnevik and the South Africa media giant Naspers bought stakes in Konga. Further investment has come from investment group Summit Partners, JP Morgan, and mobile company Millicom.

It’s not just an appetite for online shopping; it’s the convenience, which gives the opportunity to leapfrog with e-commerce. It is hence a necessity to tailor the Internet shopping model to local conditions. Smaller, more specialized start-ups are going online all the time, selling everything from sunglasses to maternity wear and supermarket goods.

Everything has come together at the right time for e-commerce in the world. As companies still paddle ahead of the wave, when it comes, it will be huge.

Are you ready?

Get up to speed on the latest trends by attending one of our comprehensive training courses – visit our website for more details.

- Guest post by Nidhi Singh

This topic of rural internet connectivity in Indonesia never fails to intrigue me.

How will the remaining population of this country with 17,000 islands be reached in the years to come? How will internet and mobile innovation revolutionise economic and social development?

Calvin Lim of AGIT Monetise mentioned that “one of the main hurdles for e-Commerce and mobile commerce in Indonesia is consumer trust” – what are your thoughts on that?

—

Video above is by The Financial Times

http://www.youtube.com/watch?NR=1&v=pTWmuutev4o&feature=endscreen

The Internet Show Indonesia is the region’s premier conference platform, discussing issues surrounding all things Mobile, Content Marketing, Digital Advertising, Social Media, E&M Commerce, Cloud Computing and more! Following the success of last year’s event, we are pleased to bring back The Internet Show Indonesia 2013 along with its collocated events The Mobile Show Indonesia, Enterprise Technology Indonesia and Marketing Technology Indonesia.

Come November, key thought leaders and experts in the digital, internet and mobile space will gather with senior decision makers across industries to share their insights on the Indonesian market and the evolving role of the digital landscape.

Click here for more details to our 2013 event!

We know that content generation is key to any successful event so we have designed a survey to better understand the specific issues you face in this space. Understanding these issues will help us to ensure that the conference agenda is relevant and tailored to your needs at every point of the event.

>Take the survey by clicking here.

This survey will take no more than 5 minutes of your time to complete. And to say thank you, we’ll send you a copy of the results once they have been compiled. Stand a chance to also win a complimentary conference delegate pass worth up to USD1,590 as you take part in this survey!

>Take the survey by clicking here!

I look forward to reading your thoughts and hope to see you in November! Remember: Your input matters!

Your logo is your brand, it is the image everybody remembers when they think of your company, if they pass your logo in the street it should have an instant reminder of your company. Your logo speaks a thousand words…

As the generations are changing you need to keep up with the times and styles. It is important for businesses to update their logos and keep that “fresh” look and approach.

Sagefrog has some really good ideas and shows some case studies on how a new revitalised logo can have amazing results.

Download this presentation to get the full picture. (pun intended)

Here are some of the important points I took out from it.

• Keep your logo similar to the original
• If you have shadowed wording, change it to a more clean and simple look
• Add in one or two colours to help it stick out
• Do not stick a logo in the middle of a word, rather put it on the side, it will be easier on the eyes and will create a simpler look
• Stay away from too many light colours as they can be difficult to read

What I took out of this case study is that it seems the new style is all about keeping it slick, clean and easy on the eyes.

If you are looking for other ways to spice up your businesses image, you need to attend The Marketing Technology conference and exhibition on the 29th-30th October 2013 in Johannesburg, South Africa.

Download the prospectus NOW!

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What solutions are you looking for?

The above question was asked to enterprises at large; we did this in order to identify the most innovative technology companies.

This e-book highlights key companies that have brought the world some of the most amazing and useful innovations. Whether you are looking to implement these solutions into your everyday business processes or looking for innovative technology to help you simplify and streamline your lifestyle, this e-book profiles the latest solutions offered by some of the world’s top providers. Download eBook here >

Through research and conversations with industry experts we have put together a trendy little hand book of  the latest solutions that will assist you in streamlining your business and lifestyle and will heighten your knowledge on the trends happening now and what’s hot and what’s not in the technology sphere.

Africa’s digital, marketing and commerce show brings together The Internet show, Social Media World Africa, Marketing Technology,  The Mobile show, Loyalty, Big Data World Africa and Enterprise Technology. See website for details >  With all this happening under one roof, don’t miss out on great networking opportunities, valuable content and useful solutions.

Be apart of something bigger. If you have a project or story to share at the show ,want to attend this fantastic event or speak at one of these prestigious conferences, call Tanja du Plessis on +27 11 516 4019 or email
tanja.duplessis@terrapinn.com