Hear from Sina Weibo on Asia’s Social Media development

Asia’s digital landscape continues to evolve at an astonishing rate. Hence, staying up to date with the latest data and trends can be a challenge. Andrew Tran predicted that the Chinese social media networks like Sina Weibo, Ren Ren and QQ will be increasingly popular as brands start looking into Asia for business growth and opportunities.

According to NewMedia TrendWatch, as compared to developed markets (eg US, UK, France), Asia Pacific markets are considered to be more influential for consumers making brand decisions. It was surveyed that 54% of internet users in China said that they would buy a brand because a friend “liked” or followed it on a social network, almost twice the average for Asia-Pacific overall and significantly higher than the 15% of internet users in North America who said the same. Below are the figures for some countries which its people said that they would buy a brand because their friends ‘liked’ the social network.

- China: 54%

- India: 44%

- Indonesia: 39%

- Australia: 15%

- South Korea: 14%

- Japan: 6%

- Asia-Pacific: 28%

It is rather evident that the focus and attention on social media in Asia is changing. Are you interested to understand the reasons and trends behind these phenomena? If you are, do join us this April at The Internet and Mobile Show Asia 2013! One of our esteemed speaker – Mr. Edwin Ting, senior director for Weibo Marketing Strategy at Sina Corporation, will be speaking at a panel alongside with other distinguished speakers from Fox Sports, General Electric and Viacom, discussing with you the topic on “Understanding social media in an Asian context”.

Click here to download our brochure now to find out more about the agenda of the event!

For registration, please visit our website, or contact Yee Lim at yeelim.tan@terrapinn.com to understand more about group bookings. Do register before 15 March 2013 to enjoy maximum savings!