Download: social media and business by South Africa’s FNB

FNB‘s social media campaign has revitalised their brand and engaged their customers on a whole new level.

This case study was presented at Social Media World Africa 2012 – part of Internet Show Africa. The presentation is by Lana Strydom, FNB on Social Media & Business – Connecting with customers; using social media to fuel engagement and deliver value to your customer.

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The case study includes these 12 hot topics:

1. Social media and channel mix
2. Social media, devices and access
3. Social media and customer support
4. Social media and engagement
5. Social media and service improvement
6. Social media, identity and data
7. Social media and marketing
8. Social media and purchasing behaviour
9. Social media and sales funnels
10. Social media and content
11. Social media and budgets
12. Social media and the boardroom

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