Samsung Beats Apple in Online Video
While Samsung may not have won against Apple in court, in the realm of online video advertising, Samsung seems to be winning the battle. According to Viral Video Chart, Samsung’s ads for Galaxy Note, Samsung Galaxy S III and Galaxy Note 10.1 have taken the top three places in terms of number of shares, whereas Apple’s iPhone 5 video ranks 8th on the list.
What has Samsung done that Apple hasn’t? Samsung has engaged in some clever media buying and good timing, leveraging the hype over iPhone 5 and diverting viewers over to its online videos. For example, a search for iPhone 5 on YouTube will get ads from Samsung sitting on top of the screen. Additionally, Samsung has massively increased their advertising budget to about $142 million annually for its Galaxy products from $79 million in 2010. Samsung has also redirected 30% of its TV spending toward online video. Also interesting to note is that a survey conducted by Ace Metrix revealed that people preferred Samsung’s ads for the Galaxy Note over Apple’s iPad ads.
Will dominance in online video translate to sales? Share your thoughts with us!
Samsung’s Galaxy SIII ad: