Download: The business of being social

Gavin Heaton, Director, Social Media, SAP Premier Customer Network shared SAP’s strategy to add value for its premier customers with an online coinnovation network at the recent Internet Show Melbourne 2012.

In his presentation, he gave us a formula for creating trust in social networks.

{ Trust = Reputation + The 4 As }

To find out more about “The 4 As” as well as the practical use of social media in business through the SAP case study, please download the presentation here.

Come November, we bring together leading social media experts in Sydney who will be sharing with us how they leverage on social media to further grow business and engage customers.