Video Interview: Social Trends with Yoav Tchelet Executive Digital Director dot.JWT

We caught up with Yoav Tchelet from dot.JWT and asked him a few industry questions:

dotJWT are one of our sponsors for the Internet show, they are a multi-disciplinary digital agency, fully integrated within JWT and are strategically led,their technical ability is matched by their creative and user insights to provide results driven, compelling digital solutions.

To watch the live video interview with Yoav click here

1. Who is your Target Market? 

Our target market is essentially any brand whether its FMCG, Retail, Auto etc, we’re in the business of developing, growing and sustaining brands over the long term.

2. Do you do business in the African Market if yes explain, if no, is there an opportunity for you to look into the African market in the future.?

We are doing some business in Nigeria at the moment, we have a number of African affiliate offices in operation and are actively exploring the African continent. Africa offers a wealth of opportunities not only with mobile but for digital as a whole.

3. What are the main trends in this market?

The big trend over the last year has been social  – we are seeing a move from the buzz and hype to a slightly more mature approach to strategy, ROI and value driving initiatives on social networks.

Mobile continues to grow but its the integration of digital that is going to be the major driving force in the near future – rather than focusing on individual digital channels and pockets of innovation  – a move to a more integrated digital strategic approach.

Yoav will be presenting at our free learning seminars on ‘Driving Brand loyalty in social media’

To attend his learning seminar presentation click here