Stay ahead of your game by rooting your strategy in technology

In order for your business to remain competitive, you will need to implement a long-term #mobile strategy.

For success in the mobile channel, your strategy will need to be rooted in technology that’s aligned with your mobile goals, the usage patterns of your target audience, and your budget.

So now you would like to get started…so here are the first steps to ensuring success:

· Put together a phased mobile roadmap

· Leverage your existing technology to get projects moving

· Get the most out of your budget

· Extend a consistent experience into the mobile channel.

If you want to get expert advice on this topic come see Mr Alan Knott-Craig from World of Avatar elaborate on how to get the board on board with #social #media, exclusive to The Internet Show Africa 2012.