This week’s 5 articles you MUST read
We’ve selected and outlined below for you the best reads of the week. Enjoy!
RIM delays new BlackBerry launch as problems deepen
Research In Motion Ltd is delaying the launch of its next-generation BlackBerry phones until next year, in a devastating setback to the once-dominant technology company whose sales are crumbling.
The full article on this painstaking delay is featured on msnbc.com.
This Pinterest-Like Bookmarking Tool Organizes Your Online Life
Yes! Anything that promises to help make life easier for an online marketer is generally good news. Clipix lets users save and organize what they find online to personalized clipboards so they can come back to it whenever they want.
Mashable featured an article about them yesterday and…it’s going to be big!
Google+ Now Lets You Merge Your Personal and Work Profiles
Google announced on Thursday that Google+ users with a profile attached to a regular Gmail account and a work-related Google apps account can now blend the two together. When Google Apps gained Google+ support last October, Google promised a migration tool was on the way. Nine months later, it’s finally here.
Again, Mashable wrote about it, click here to go to their post.
CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice
Josh James wrote this superb article for teh Huffington Post: Big company CEOs are virtually invisible on social media sites. They’re not on Facebook, not on Twitter, not on Google Plus, not on Pinterest—they’re barely even on LinkedIn. These findings are just crazy to me on so many levels. More than half the U.S. population has eagerly embraced sites like Facebook and more than a third are using Twitter, yet only 7.6% of Fortune 500 CEOs have bothered to jump on Facebook, and just 4% have opened Twitter accounts.
More details here.
The Death of the Data Warehouse and the Age of Activation
"In God We Trust. All Others Must Bring Data."
This quote is attributed, either correctly or incorrectly, to W. Edwards Deming, and he laid the groundwork for the application of statistical methods to improve product quality, testing and sales in business. His work is easily applicable to the data warehousing movement, which aims to store customer data and present it in a unified manner for base analytics. Unfortunately the way business has been using data to date is limited. The age of the data warehouse is behind us. It’s gone and it’s not coming back.
Omar Tawakol wrote this great article on the shift that needs to happen between collecting data and actually using it. Great read.
at 2:31 pm
Great article. I especially liked the one on CEO’s being afraid of going social. I think this is a big issue with a lot of companies, where the general consensus is that social media has great potential, but the CEO is not following suit.
at 5:26 pm
That’s very true, for digital marketers it is very strange to think some CEOs are still afraid to implement social media within their companies, but… the ice age is not over.