Interview with Wayne Levine Managing Director of NXT
The Next thing Now is a New age Digital Agency. My colleagues and I had a meeting with Wayne Levine to find out more about the Industry, the main trends and focus areas of NXT in this market.
NXT are participating at the Internet Show Africa in September this year, they will be showcasing their products and services to show the market what is available in the digital market, they believe they are the best of a traditional agency and the best of a digital agency.
Some Interesting facts I learnt:
- In the digital market companies need to know how to manage and put together traditional marketing and digital marketing to form an integrated campaign.
- Digital is such an easy channel to distribute people to other channels and is great for marketing to take place.
- For a brand to be sustainable on digital you cannot choose only one digital channel and say that is your channel of choice, all your strategies need to be integrated.
- Digital is not just about selling, but is about customer service, fulfilment which means the delivery and the monetising of what you do.
- There is an upward trend in the digital market and the speed in which people are being connected is dramatically growing every day.
- Digital marketing is now measurable and offers companies the opportunity to get hands on results in a fast manner.
Look out for the video interview with Wayne Levine coming soon.
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