Download: The social campaign that scooped the Cannes Lions
When asked why do you use social media, the common response given by businesses is that it is used to engage customers.
Having a presence on social networking platforms does not mean that you are engaging customers. That is only the first step and the easiest to do. Engaging customers, ie getting likes, comments, shares, is the hardest part of it.
How do you get your customers to interact with your brand?
In the case of Canon Australia, they applied a consumer-centric social marketing model that is firmly based in consumer research.
Need help with engaging customers? Be sure you join us at the Internet Show Sydney free educational seminars where you will walk away with loads of ideas.