Download: How to achieve high performance paid search

Click2customers, presenters at Internet Show Africa, talk about the difference between organic search and paid search – pay per click. They discuss search as the only channel to truly understanding customer intent.

There’s some really useful stuff about:

• SEO
• PPC
• Adword relevancy
• Keywords
• Advert copy

Download the presentation

What are your tips on paid search? Let me know in the comments section below or on Twitter (@theinternetshow).