Charity: Water spills into social media

Charity: Water isn’t the type of organisation that gingerly dips their feet in the shallow end of the social media pool and ease their way slowly in.

Because once in a blue moon, a company really gets social media. I mean, REALLY gets it.

Charity: water has undoubtedly transformed the world of not for profits by marketing with ONLY digital means.

The way they do this is through their water forward campaign, which uses incentives for social sharing. It’s what every marketer wishes for. If only we could learn from more companies like these.