Mobile presence essential for Small Medium Enterprises

Mobile device technology is improving and the mobile device penetration rate in Australia is ever increasing. But many small to medium enterprises have not fully grasp the implication of the rise of smartphone and tablet technology. Read full article here.

Most of the SMEs create their online presence with a desktop in mind and had not factored in mobile devices.

The corporate website created for viewing on bigger screens of desktop or laptop doesn’t work on smaller screens of mobile phones and tablets. While responsive web design had been embraced overseas, Australia was lagging behind.

Now a days, consumers use mobile devices to browse before making a purchase decision. Therefore any business which is not mobile friendly is missing out. It is not good enough to have an online presence. Mobile presence is essential too.

Learn from leading mobile experts how to engage customers and grow business through mobile technology this November in Sydney.